January 14, 2004

By: Sharon Madison
Website: http://www.1st-in-golf.com

My AvantGo tees up new mobile GOLFONLINE channel

GOLF MAGAZINE has teamed up with My AvantGo® to extend GOLFONLINE, the number one site for reaching golfers, to personal digital assistants (PDAs) and smartphones. The new GOLFONLINE channel joins the My AvantGo service, delivering golf tips, the latest equipment information, news and more to golfers of all ages, both on and off the course. GOLFONLINE’s exclusive golf content for mobile users – including tour news and daily scores, daily tips, "Today in Golf History" and golf courses such as GOLF MAGAZINE’s "Top 100 You Can Play" – brings golfers everything they need to catch up on their favorite sport, wherever they happen to be.

"This is a great opportunity for GOLFONLINE to provide our audience a convenient way to get quick and easy access to golf stats and the most comprehensive, up-to-date tournament news all day, every day – wherever they may be," said Julie Hansen, vice president and general manager, GOLFONLINE. "PDAs appeal to the very same demographic that compose our readers – male, affluent, sports-minded – and we are excited to extend our winning brand via My AvantGo, the world’s largest mobile service."

"GOLFONLINE appeals to both our customers and advertisers, delivering highly-respected information and analysis to mobile sports fans while offering advertisers the benefits of brand association and click-through rates higher than the Internet," commented Neil Versen, senior director of My AvantGo at iAnywhere Solutions. "The GOLFONLINE channel significantly raises the bar for mobile content, introducing a colorful user experience with attractive graphics, interactive advertising and up-to-the-minute news and information."

The new My AvantGo channel from GOLFONLINE will also feature comprehensive Tour coverage, with special features like "Winner’s Circle" which brings users inside the pros’ golf bags, detailing which clubs they used to win a tournament, and popular online columns and mailbag features from TV commentator and GOLF MAGAZINE columnist David Feherty. The number one site for reaching golfers, GOLFONLINE also delivers an attractive audience for advertisers looking to broaden their reach and experience the high-performance benefits of mobile advertising. GOLFONLINE’s primary audience is comprised of male, active consumers averaging 43 years old, with a household income of $92,300, who play 43 rounds of golf per year.

Attendees and players at this week’s Sybase Big Apple Classic LPGA tournament at the Wykagyl Country Club can access the new GOLFONLINE channel quickly, easily and free-of-charge using wireless "hot spots" set up at the tournament by Intel and iAnywhere Solutions. By leveraging this Wi-Fi (Wireless Fidelity) technology, mobile sports fans gain high-speed wireless Internet access to up-to-the-minute news, entertainment and sports information.

Also see: golf magazines.

Author Notes:

Sharon Madison contributes and publishes news editorial to http://www.1st-in-golf.com.  A source of information on golf equipment, golf manufacturers, supplies, tips and more.