January 23, 2004

By: Wayne Guest
Website: http://www.1st-in-golf.com

Local knowledge…professional coordination “One call books them all”

The San Diego Business Journal front page summarized it to a tee…“Golf Firm Now Serves Up More Than Tee Times.”  The August 20, 2001 Small Business report by Denise Ward presented the story of how San Diego Golf Reservations (formerly M & M TEE TIMES) began as a home office idea to provide a part-time, $ 30 a week job for a teenage student in 1992.

Today, it is San Diego’s largest golf coordination company.   They employ 28 full and part-time golf coordinators.  They have partnered with San Diego’s best golf courses and hotels driving approximately $ 5 million of revenue to those courses and hotels.  Using GolfSwitch, Book4Golf and EZLinks technology, they are the only San Diego golf reservation company electronically connected in real time with most of San Diego’s best golf courses.

San Diego County boasts over 85 golf courses, but if you’re a visitor, or even a resident, it’s tough to know where to play, how to get on a desired course, which courses are in good shape and provide the best customer service or even where some of the courses are located.  San Diego Golf Reservations knows and tracks all this information daily from its La Jolla offices and high-tech Call Center.  As a destination management company focusing on golf, their service removes the information and reservation hassle by providing up-to-date golf information and course conditions, recommending courses and personally scheduling tee times and coordinating corporate golf outings and tournaments for individual golfers, hotels, travel agents and meeting planner’s at San Diego’s best golf courses…including TORREY PINES. In addition, they rent Callaway golf clubs, arrange transportation and provide discounted premier lodging reservations via their "Official Hotel Reservations Service Partner"  ~  San Diego Hotel Reservations, Inc.

Also see: bargain golf equipment.

Author Notes:

Wayne Guest contributes and publishes news editorial to http://www.1st-in-golf.com.  A source of information on golf equipment, golf manufacturers, supplies, tips and more.