January 24, 2004

By: Wayne Guest
Website: http://www.1st-in-golf.com

Lexus luxury arrives at Pebble Beach

Lexus and Pebble Beach Company have announced a four-year partnership establishing Lexus as the Preferred Vehicle of Pebble Beach Resorts, effective immediately. Guests staying at Pebble Beach Company properties (The Lodge at Pebble Beach, The Inn at Spanish Bay, Casa Palmero, the Pebble Beach Golf Links, The Links at Spanish Bay, Spyglass Hill Golf Course, Del Monte Golf Course, the Spa at Pebble Beach and historic 17-Mile Drive) will now be chauffeured from golf course to spa treatment in an ultra-luxurious Lexus LX 470 or GX 470 luxury utility vehicle.

And for those guests who enjoy driving more than riding, Lexus vehicles will also be available for test drives, upon request. Additional guest benefits of the partnership include: complimentary issues of Lexus magazine (otherwise available exclusively to Lexus owners), Lexus features on the in-room resort TV channel, and full-line brochures conveniently available in the Guest Transportation vehicles and at the concierge desks at each of the Pebble Beach Resorts.

Lexus vehicles will also be on display throughout the year during events taking place at Pebble Beach Company properties, including the Pebble Beach Equestrian Classics, Pebble Beach Concours d'Elegance and Callaway Golf Pebble Beach Invitational.

Finally, to commemorate the partnership, Lexus also announced that it will produce a special-edition model of the SC 430 retractable hardtop convertible.

"We are excited to offer our guests luxurious transportation in the Lexus LX and GX," said David Stivers, executive vice president, brand management, for Pebble Beach Company. "With Lexus as the Preferred Vehicle of Pebble Beach Resorts, our guests have the opportunity to experience Lexus luxury -- if they haven't already -- and allows us to continually provide the best services available."

"We're honored to be a part of the Pebble Beach Resorts experience," said Mike Wells, vice president of marketing for Lexus. "The team at Pebble Beach shares our passion for the highest quality luxury and award-winning customer service and care."

To kick-off the partnership, a one-day "Passionate Pursuit of Perfection" with Lexus invitation-only event was held February 11 at the Inn at Spanish Bay for members of the Spanish Bay Club, The Beach & Tennis Club and local residents of the Del Monte Forest. The event featured the full line of Lexus vehicles, product walk-arounds and test-drive opportunities. Also see: golfing villa vacations.

Author Notes:

Wayne Guest contributes and publishes news editorial to http://www.1st-in-golf.com.  A source of information on golf equipment, golf manufacturers, supplies, tips and more.