July 09, 2004

By: Brett Comeau
Website: http://www.1st-in-golf.com

Mike Weir launches Weir Golf Spring/Summer men's wear collection

Seven-time PGA Champion and 2003 Masters champion, Mike Weir, launched his 2004 Weir Golf Spring/Summer men's wear collection today at the Sears Yonge and Dundas store in Toronto and the Sears store at Lambton Mall in Sarnia. He was on hand at both stores to greet his fans and sign autographs just one day after playing in the 2004 Masters Tournament in Augusta, Georgia.

This event marks Weir's one-year anniversary with the retail giant who at this time last year launched the Weir Golf brand with a collection of Weir Golf accessories. The Weir Golf collection of men's wear and golf accessories is available exclusively at Sears department stores across Canada, in catalogue, and online at www.sears.ca.

Mike Weir continues to build his reputation internationally as one of the world's best golfers, says Mark. A Cohen, Chairman and CEO, Sears Canada Inc. We are proud of our association with him and with the success of the brand over the past year, which was no doubt attributed to its quality and value together with the style and excellence associated with its namesake.

The 2004 Spring/Summer Weir Golf collection continues to offer the same quality and craftsmanship associated with the Weir name. Soft, classic colours and understated style details comprise pieces that are classic, comfortable and affordable. White, navy, mist blue, pebble and horizon yellow come together in a variety of solid and striped top styles. Pants and shorts are sophisticated yet simple in black, navy and pebble.

Much like the golfer himself, style details of the Weir Golf collection are understated and precise. Quality fabrics of 100% pima cotton, tropical wool and cotton blends are designed to keep you feeling and looking cool on and off the course.

A variety of short sleeve shirt styles are designed to appeal to all. While solid crew necks in double mercerized 100% cotton are practical and casual, a full-button pique shirt in a polyester/cotton blend is more fashion forward and speaks to the player who enjoys a more sophisticated appeal. New to the collection this Spring are Weir logo'd polo-style shirts; wear a name that is proud to be Canadian and equates your style with quality you trust.

Style details of tonal overstitching, raglan sleeves, zip-up closures and contrasting borders round out the collection and ensure that whether your need is golf –wear or just great wardrobe pieces, it will be easy to find what you are looking for.

Pants and shorts complete the collection. For cooler weather, charcoal or black pants made from 100% tropical wool offer superior quality at a great price. Single pleat and flat-front pants and shorts, available in black, navy and pebble, made from a modern, crease-resistant cotton/nylon/spandex blend are designed to keep you looking fresh on warmer days.

I have enjoyed working in collaboration with Sears since the inception of the Weir Golf accessories line that launched a year ago, says Mike Weir, seven-time PGA Champion and 2003 Masters champion. Sears was a big part of my life growing up in Bright's Grove and I continue to equate the Sears name with quality and affordability.

Also see: womens golf gloves.

About The Author:

Brett Comeau is a successful author and regular contributor to http://www.1st-in-golf.com.  A source of information on golf equipment, golf manufacturers, supplies, tips and more.