July 09, 2004

By: Monique Thaman
Website: http://www.1st-in-golf.com

Golf’s Ultimate Wiseguy to Promote King Cobra SZ Driver Line in New Television Campaign

David Feherty, whose unique and colorful approach to golf broadcasting is appreciated by golf fans worldwide, has signed on with Cobra Golf and will be featured in a series of two Cobra Golf television advertisements promoting the new King Cobra SZ driver line.

Affectionately nicknamed Golf’s Ultimate Wise Guy for his quick wit and irreverent personality, Feherty’s personality emerges in the 30-second spots entitled Nice Ball and Too Far. Cobra’s new SZ driver technology is the focus of the ads, reinforcing the primary benefits of longer and straighter drives from all nine points across the clubface.

The 2004 ad campaign premiers on www.cobragolf.com in conjunction with the web site’s re-launch on February 27. It begins airing on national television on March 20 during the PGA Tour’s Bay Hill Invitational. The ads were conceived and produced via vitrorobertson in San Diego.

Cobra Golf is among the fastest growing golf club brands in the industry, increasing its metal woods market share from 3.1% year end 2001 to 12.1% year end 2003*, an increase of 9 percentage points. Irons market share increased from 2.6% year end 2001 to 6.8% year end 2003, an increase of 4.2 percentage points.

Our mission is to make the game more enjoyable for golfers by offering quality, performance and innovative technology-based products at a fair price, comments Jeff Harmet, General Manager, Cobra.

We design golf clubs for the ‘average, avid’ golfer, with performance goals of distance, greater accuracy and forgiveness. The new television campaign showcases these performance attributes and David Feherty adds credibility to the message in his own unique and memorable way.

Born in Northern Ireland, Feherty enjoyed a very successful professional career, with 10 victories worldwide and over $3 million in prize money, primarily playing on the PGA European Tour. He was a member of the 1991 European Ryder Cup team. In 1997, David retired from professional golf when offered a position as a golf commentator for CBS Sports. David’s success extends beyond broadcasting.

He is an accomplished author and golf columnist, and makes appearances at various clinics and outings around the world. In all of his work, David’s goal is to encourage people to remember that golf is fun. I want to entertain people. If I can’t make them laugh, I want to make them smile.

I am proud to be associated with the Cobra brand and I believe these new television ads will break through the clutter and impart the important message of how great the product really is. Also see: golf carts for sale.

Author Notes:

Monique Thaman contributes and publishes news editorial to http://www.1st-in-golf.com.  A source of information on golf equipment, golf manufacturers, supplies, tips and more.