Affiliates - Archives

• Existing and new product offerings under the single name of SPS Golf Management Solutions
  Software Performance Systems, Inc, announced today that it has consolidated existing and new product offerings under the single name of SPS Golf Management Solutions. Included in the consolidation are the company’s leading golf and destination software products currently known as GolfGopher and Teetimes.com.
  Author: Alan Glover - Date: July 10, 2004



• Giggle Gulch was designed as the mini-golf equivalent to the picturesque golf courses in the Steamboat Springs area
  Steamboat Ski Area will unveil Giggle Gulch, a new 18-hole miniature golf course at the base of the mountain, for the Fourth of July weekend. The course was built in response to the growing demand for miniature golf courses at mountain destination resorts and features split level holes and water features, with stunning views of Mount Werner.
  Author: Alan Glover - Date: July 10, 2004



• The Toro Company Furthers Commitment to Golf Industry with Charitable Gifts
  The Toro Foundation awarded several donations including a $93,000 grant to the Golf Course Superintendents Association of America's (GCSAA) Environmental Institute for Golf; a cornerstone grant up to $100,000 to help establish a new Golf Enterprise Management degree program at the University of Wisconsin Stout; and $10,000 to The First Tee scholarship program.
  Author: Tova Laramee - Date: July 9, 2004



• Toro Pioneers New Leasing Options for Golf Course Irrigation
  The Toro Company provides new leasing options for golf course irrigation. With Toro Financing's new operating and capital lease options, golf courses can upgrade to the latest irrigation technology without costly upfront expenditures.
  Author: Tova Laramee - Date: July 9, 2004



• Local PGA club pros featured in Ben Hogan Golf’s National Advertising
  In an effort to promote the broad appeal of its newest irons, Ben Hogan Golf is using club professionals in its upcoming national print and television campaign for the new BEN HOGAN® EDGE CFT™ irons.

  “Ben Hogan Golf is targeting all serious golfers who are defined not by their ability level but rather by their passion for the game,” stated Mike Ferris vice president of marketing, Ben Hogan Golf. “We believe that the consumer will have a closer connection with the BEN HOGAN EDGE CFT irons when they learn about them through a teaching professional versus a tour professional. By using some of the marvelous club professionals on our staff, we’re removing the “better players” barrier and inviting more golfers to the BEN HOGAN brand.”

  Ben Hogan Golf’s introduction of the new BEN HOGAN EDGE CFT irons will feature a 30-second television spot and print ads using club pros as spokespeople.

  Ed Ibarguen (Duke University Golf Club, Raleigh-Durham, NC), Mike Wright (Shady Oaks Country Club, Fort Worth, TX), and Mike Summa (Stanwich Golf Club, Greenwich, CT) were part of a recent commercial shoot at the Riviera Country Club the week of the Nissan Open. The television spot shows footage of the local pro with their name and club superimposed while the voiceover reads, “You’ve never hit an iron like this.”

  The script’s focus emphasizes that each club pro knows what it takes to play better. As they hold the EDGE CFT iron, you hear the players say, “The new BEN HOGAN EDGE CFT iron will make anyone a better player.” Another club pro says, “The way I see it, it’s the best iron for every level of play,” while the last club pro says, “The secret is its unique three-dimensional weighting . . . which gives you longer carry and greater accuracy. And it’s incredibly forgiving and easy to hit.”

  The piece wraps up with: “You’re going to make shots you never thought you could before.” And, “It doesn’t matter if you’re a 3 handicap. Or a 30.”

  In addition to the television spot, a single-page print ad shows large beauty shots of the CFT irons and visually depicts the CFT’s three-dimensional technology attribute. The full-page advertisement will appear in PGA Magazine, a publication for golf professionals. Club Professionals who will also appear in upcoming print ads include Rick Burton (East Lake Golf Club, Atlanta, GA), Dale Morgan (Austin C.C., Austin, TX), Dave Normand (Indian Hills Golf Club, Murfreesboro, TN) and Ray Cutright (Idle Hour Club, Macon, GA).

  A new print ad for the BEN HOGAN APEX TOUR golf ball will tout Ted O’Rourke (Morris County Golf club), Jim Remy (Okemo Valley Golf Club, Ludlow, VT), Malia Folquet (Palm Valley Country Club) and Wright (Shady Oaks Country Club).

  Allen & Gerritsen out of Watertown, MA developed all Ben Hogan creative.

  Ben Hogan Golf will continue to use PGA Tour professionals Colin Montgomerie, Hal Sutton, Bernhard Langer, Jonathan Byrd, Len Mattiace, J.J. Henry, Craig Parry, and Luke Donald, who were on-site for the commercial shoot. Collectively, they will be part of a new advertising campaign featuring other Ben Hogan Golf products including the BEN HOGAN APEX TOUR golf ball.
  
  Author: Wayne Guest - Date: January 23, 2004




• Etonic® extends new golf shoe technology with Dri-Lite® 300 Dual
  The ETONIC Golf Division of Spalding Sports Worldwide is introducing the industry's first dual slip on saddle, the DRI-LITE 300 DUAL, offered with or without laces, to bolster its already popular DRI-LITE 300 series in 2003. Etonic is also capitalizing on the success of a full product line with shoes at each of the key retail price points by incorporating the 100, 200, and 300 series into its women's shoe line.

  "Better consumer value and simplicity have brought us success, so we're excited to build upon that approach in a simplified product line for 2003," said Danielle Sandridge, category manager of Etonic. "Our message to consumers is concise within of each of the five models, ranging from the top-of-the-line DRI-LITE® AC® 500, ETONIC's most comfortable and breathable shoe, to the opening price point LITES™ 100."

  The Etonic 2003 men's lineup includes: DRI-LITE AC 500- Etonic's flagship shoe incorporates a unique technology called eVent® membrane, which allows the shoe to breathe while providing the golfer with a lightweight, cool and comfortable, dry golf shoe. Event membrane is up to 200% more breathable than other membranes and is 100% waterproof. Stabilite™ Footbed technology features reinforced EVA with an EnrGel™ insert in the heel over a Shocksorb™ insert in the midsole. The Stabilite system stabilizes the heel, absorbs the shock from foot-to-ground contact, and returns energy to your step for a more comfortable shoe round after round. The Stabilizer dual density outsole provides stability and increased flexibility by varying the density of the sole. More stability in the heel and more flexibility in the forefoot make for maximum comfort and lightweight traction. Suggested Retail: $150.00

  · New DRI-LITE® 400 - A classic-styled shoe crafted from waterproof breathable full grain leather and a Dri-Tech membrane to keep your feet cool and dry. Etonic's Stablilite Footbed system features reinforced EVA with an EnrGel insert in the heel over a Shocksorb insert in the midsole. The Dual Density Flex System™ sole utilizes varying density of materials and a slotted flex design to increase flexibility and aid weight transfer. All designed for stability, flexibility, traction and lightweight comfort. Suggested Retail: $125.00

  · New DRI-LITE® 300 DUAL - The industry's first dual offering combines the comfort and convenience of a slip-on shoe with a laced-up look. Strobel construction produces a slip-on shoe that is flexible and comfortably holds the foot. Hidden lace loops are provided for golfers who prefer the laced shoe look. The shoe combines an Etonic exclusive Watertight™ system, along with a Bio-Cushion™ insole, to provide support and softer cushioning based on the anatomical design of your feet. Traction-enhancing pyramids and unidirectional micro cleats provide green friendly traction. Suggested Retail: $100.00

  · DRI-LITE® 300 ATHLETIC - Redesigned - Features a more athletic last and outsole for true athletic fit and comfort. The combination of natural and synthetic leathers and Dri-Tech membrane creates a superior waterproofing system. The new Stabilizer athletic outsole provides stability and lightweight flexibility for the walking comfort you expect in an athletic shoe. Suggested Retail: $100.00

  · New DRI-LITE® 300 SADDLE - Restyled - With the combination of square toe saddle styling and modern technology, this shoe also utilizes the Etonic exclusive Watertight system. The Bio-Cushion insole provides support and softer cushioning based on the anatomical design of your feet. The Shocksorb heel insert absorbs shock with every step. The Flex System™ sole is designed for stability, flexibility, traction, and lightweight comfort. The slotted flex design and cleat placement is the result of decades of outsole design experience. Suggested Retail: $100.00

  · DRI-LITE® 200 SADDLE - DRI-LITE 200 SADDLE - The sleek look of a saddle shoe with superior value and technology. The Dri-lite 200 is a waterproof shoe utilizing the watertight system, an Etonic exclusive. The Bio-Cushion insole provides support and softer cushioning based on the anatomical design of your feet. The Shocksorb heel insert absorbs shock with every step. The Stabilizer outsole provides stability and lightweight flexibility for walking comfort round after round. Traction-enhancing pyramids and unidirectional micro cleats provide green friendly traction.

  · DRI-LITE® 200 MOC - The perfect alternative. The MOC is a true golf shoe with the style of a slip-on that is flexible and holds the foot for stability through the swing. Suggested Retail: $75.00

  · DRI-LITE® 100 - True to its name and 15% lighter than the comparable FootJoy model, it's packed with ETONIC COMFORT™ technology. The Bio-Cushion insole provides support and softer cushioning, based on the anatomical design of your feet. The Shocksorb heel insert absorbs shock with every step. The lightweight Comfort outsole utilizes the Etonic flared heel for stability and pyramids for green friendly traction and value packed comfort through technology. Suggested Retail: $55.00
  The Etonic 2003 women's shoe line includes:
  
  · New WOMEN'S DRI-LITE® 300 - Offers fashion styling in both a saddle and a wing tip look. Both styles utilize the exclusive Etonic Watertight system. The Bio-Cushion insole provides support and softer cushioning, based on the anatomical design of your feet. The Shocksorb heel insert absorbs shock with every step. The Stabilizer Ellé featherlight outsole is designed for women, and is engineered to provide stability and lightweight flexibility for walking comfort round after round. Suggested Retail: $100.00
  
  Author: Sharon Madison - Date: January 13, 2004